India’s Consuming Youth - a presentation
March 9th, 2007 - by 2point6billion.comTecnova India shared with us a presentation they made on India’s youth. It focuses mainly on the interests around young Indians and their consumer abilities & cultures but it also gives some basic insight on the socio-economic evolution of India’s young people, including the changes and structures of values & beliefs, career and knowledge opportunities, changing lifestyles & entertainment interests, and access to information & knowledge. What it doesn’t go into - just because of its tailored interest and coverage - is the movement of youth from different levels of socio-economic groups up the ladder of prosperity (if at all). I’d be interested in hearing what others might have to say about this. In the interim, do have a look at the presentation, its informative and you’ll enjoy reading it.
The presentation can be accessed at: http://www.2point6billion.com/The_New_Indian.pdf.
Thanks to Tecnova India and Rahul Singhal for sharing their presentation with us.
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