India, China rank high on the Greendex
May 26th, 2008 - by Nazia VasiThe National geographic recently ran a quantitative consumer study of 14,000 consumers in 14 countries asking them about such behavior as energy use and conservation, transportation choices, food sources, the relative use of green products versus traditional products, attitudes towards the environment and sustainability, and knowledge of environmental issues.
This survey resulted in the “Greendex” a scientifically derived sustainable consumption index of actual consumer behavior and material lifestyles across 14 countries. While India and Brazil topped the list due to their relatively lower environmental impact from housing, low meat consumption and above-average performance on transportation and food, China came in fourth.
In India, 40 percent of the respondants prefer to repair things rather than replace them. 33 percent live close to places they need to go to on a daily basis, 47 percent are willing to pay more now for energy-saving appliances than pay more for them in the future, 84 percent eat locally grown products, 72 percent never eat beef and 76 percent never eat pork, while 17% always bicycle.
Almost on par with India, Bicycle friendly China lags behind due to its massive use of coal for home heating. The survey says that one-third of the Chinese population repairs broken goods, and a majority of them use public transportation. Even as the Chinese cycle less, and their demand for luxury cars rises, they express and above-average preference for avoiding enviromentally un-friendly products.
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