Comments on: The Coming of the Consumaholics! http://www.2point6billion.com/news/2007/07/26/the-coming-of-the-consumaholics-244.html China & India, 40% of the world's population Wed, 08 Feb 2012 11:48:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sheetal Guliani http://www.2point6billion.com/news/2007/07/26/the-coming-of-the-consumaholics-244.html/comment-page-1#comment-2717 Sheetal Guliani Mon, 06 Aug 2007 09:59:23 +0000 http://www.2point6billion.com/2007/07/26/the-coming-of-the-consumaholics/#comment-2717 Mr. Chander’s comment on ‘emotional bank account’ reminds me of Rajouri Garden market in New Delhi hosting various street performances by young college goers and some outlets inviting movie stars on their opening ceremonies.

India retail sector has a great potential for future growth. Also is evident from the fact that Reliance is opening several outlets in India catering to all types of consumer needs, constituting about 100 private labels of its own!!

]]> By: Chander http://www.2point6billion.com/news/2007/07/26/the-coming-of-the-consumaholics-244.html/comment-page-1#comment-2475 Chander Mon, 30 Jul 2007 06:26:10 +0000 http://www.2point6billion.com/2007/07/26/the-coming-of-the-consumaholics/#comment-2475 No wonder Now INDIA is fast emerging as a retail goldmine, with small towns expected to contribute 30-35% of retail revenues. Little wonder then that all retail biggies are setting up shop in small towns, and even doubling the numbers. Most of the retail chains offer fresh food and vegetables, staples and grocery and fast moving consumer goods in stores which typically range from as small as 1,000 to as large as 25,000 square feet. So the most important requirement for stores in these towns is getting the right merchandise mix in tune with the local community's requirements. In case of food, more fresh fruits and vegetables are offered as against frozen, and in the case of apparel, there is hardly any formal wear, but shirts and pants. Retailers are also trying to build 'emotional bank account' by organising street plays, events and fairs on local festivals to connect with communities, and in turn increase footfalls at their stores. No wonder Now INDIA is fast emerging as a retail goldmine, with small towns expected to contribute 30-35% of retail revenues. Little wonder then that all retail biggies are setting up shop in small towns, and even doubling the numbers. Most of the retail chains offer fresh food and vegetables, staples and grocery and fast moving consumer goods in stores which typically range from as small as 1,000 to as large as 25,000 square feet.

So the most important requirement for stores in these towns is getting the right merchandise mix in tune with the local community’s requirements. In case of food, more fresh fruits and vegetables are offered as against frozen, and in the case of apparel, there is hardly any formal wear, but shirts and pants.

Retailers are also trying to build ‘emotional bank account’ by organising street plays, events and fairs on local festivals to connect with communities, and in turn increase footfalls at their stores.

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