Apr. 12 – The Zoozoos, the lovable, eccentric alien characters seen on TV advertisements in India, have scooped the top awards at this year’s Asian Marketing Effectiveness Awards that have just concluded in Shanghai.

The AME Awards are the most prestigious of regional acknowledgments in the advertising and marketing industry. Created by ad agency Ogilvy & Mather of Vodafone India, the Zoozoos campaign won gold and silver in the “Most Effective Use of Advertising” and “Best Integrated Marketing Campaign” categories respectively. The Zoozoos later went on to win gold again in the “Most Effective Use of Interactive Marketing” category with their online campaign “Guess who has a larger fan following than Mickey Mouse?”

“Over the years, the AME Awards have recognized excellence in marketing campaigns across Asia and it is a matter of great honor to win three awards at this prestigious platform,” said Kumar Ramanathan, chief marketing officer of Vodafone Essar. “I think the success of this campaign can be attributed to the strong creative synergies between O&M and Vodafone and the easy connect this campaign achieved with viewers.”

The Asian Marketing Effectiveness Awards seek to identify the region’s top creators, and reward insightful strategies that add value to consumers, and truly define and build habits.

Mixed with a dash of humor and ridiculousness, the Zoozoos advertisements have become highly popular during the IPL season with each short clip promoting a specific Vodafone service. With a new clip introduced each day, the campaign remains very fresh and has lead to the Zoozoos having their own Facebook page and a successful spin off line in merchandising.