Jun. 17 – China will become the world’s second largest advertising market by 2012 according to a new report released June 16 by media research institute Magna Global.
The Core Media Advertising Forecast predicts that Chinese advertising revenues will increase 16.4 percent annually over the next five years, translating to US$45.2 billion in revenue by 2015.
Television sales continue to dominate China’s advertising economy, boosted by an increase in regional channels suited to niche tastes. Television advertising will generate US$16.6 billion by 2015.
Online advertising will increasingly challenge video’s prominence however, and sales are expected to reach US$7.6 billion in five years to capture 17 percent of the market.
Although less robust, the report also singles India’s advertising economy for its size and growth.
Over the next five years India’s ad revenues will rise an average 14.8 percent to generate US$11.3 billion.
