Apr. 25 – With roughly 14 million users now registered in the country, India has surpassed China as the second largest market for the business-focused social media networking site LinkedIn.
LinkedIn has seen its Indian user base grow by more than 300 percent over the three years it has had a marketing presence in the country to where it now only trails the United States, according to LinkedIn Chief Executive Jeff Weiner.
Interestingly, roughly half of the 14 million users are logging on to LinkedIn via mobile devices, illustrating how popular smartphones and tablets have become in the market as a platform to access social media sites.
India boasts a booming mobile user base of roughly 700 million and, according to estimates by global mobile services lobby group GSMA, India is expected to become the second-largest mobile broadband market globally, with 367 million connections in four years, compared to 20-30 million today.
“Mobile is our fastest-growing business,” says Weiner. “LinkedIn connects talent with opportunity at a massive scale. Ultimately, our vision is to create an economic opportunity for every professional.”
LinkedIn distinguishes itself from other social media competitors by focusing on connecting professionals and businesses. More recently, the site has introduced interactive activities such as forming groups and discussion panels as well as conducting polls and Q&As.