Consumers in Asia-Pacific are the most socially conscious shoppers in the world, according to a new Nielsen report.
The Nielsen Global Survey of Corporate Social Responsibility polled more than 30,000 consumers in 60 countries around the world in February and March this year in order to understand which consumers are the most supportive of socially responsible actions, which social issues are concerning these consumers the most and how sustainable practices influence consumers regarding purchasing decisions.
The survey found that 64 percent of online consumers in Asia-Pacific were willing to pay more for products and services provided by companies committed to positive social and environmental impact. This percentage is higher than that of Latin America (63 percent), the Middle East/Africa (63 percent), North America (42 percent), Europe (40 percent) and the global average of 55 percent.
Within the Asia-Pacific region, the Philippines ranked highest with 79 percent, followed by Vietnam (73 percent), Thailand (71 percent), Indonesia (65 percent), Malaysia (57 percent) and Singapore (48 percent).
“We see the strongest propensity to buy socially and environmentally responsible brands from consumers in emerging markets such as the Philippines, Vietnam and Thailand where consumers face extreme levels of poverty and frequent encounters with natural and environmental disasters,” said Stuart Jamieson, Managing Director of Nielsen Philippines.