By Jennifer Park
May 23 – Starbucks, the world’s largest coffee chain, plans to expand into eight to ten new cities each year in China – securing a total of 1,500 stores in 90 cities by 2015. That is nearly three times their current figure of approximately 450 stores across 35 cities in the country.
Since entering the Chinese market in 1999, Starbucks has tried numerous tactics to secure its place in the market. They have added Chinese twists to its products – selling beverages like Green Tea Black Sesame Frappuccinos, snacks like moon cakes during Autumn Festival seasons, and have recently introduced their instant coffee brand VIA in the country to serve the growing number of instant coffee lovers. Continue reading